Company: CREATY
Website: creaty.me
Location: Office in Lutsk, Ukraine
Employment Type: Full-time
Work Hours: Monday to Friday, 09:00 to 18:00
About CREATY:
CREATY is a dynamic and innovative product company focused on developing mobile games. Our diverse portfolio includes casual and simulation games, boasting over 20 million downloads worldwide. As we continue to expand, we are looking for talented individuals who share our passion for game development.
Role Overview:
As a Buyer Traffic Specialist at CREATY, you will be at the forefront of our user acquisition efforts, playing a crucial role in driving traffic and ensuring the success of our games in a competitive market. Your expertise in traffic acquisition and optimization will be key in expanding our player base and enhancing our games' visibility and engagement.
Responsibilities:
- Traffic Acquisition Strategy: Develop and implement comprehensive traffic acquisition strategies to attract and retain high-quality users for our games across various channels (paid, organic, social media, etc.).
- Campaign Management: Plan, execute, and optimize performance-driven campaigns across multiple platforms, including Google Ads, Facebook Ads, and other ad networks.
- Analytics & Reporting: Monitor and analyze campaign performance metrics to ensure goals are met, providing regular reports and actionable insights to the team.
- Budget Management: Efficiently manage and allocate the advertising budget to maximize ROI, adjusting strategies based on performance and market trends.
- Market Research: Conduct ongoing market research to identify new opportunities and trends in user acquisition and mobile gaming.
- Collaborative Optimization: Work closely with the marketing, product, and development teams to optimize user acquisition funnels and enhance the overall player experience.
- Creative Testing: Continuously test and iterate on creative assets and messaging to improve campaign performance and engagement.